Client: Powis Travel LTD
Location: Wolverhampton, West Midlands
Service Provided: Website Development with Enquiry System
🧭 Project Background
Powis Travel LTD, a local airport transfer specialist, was experiencing an overwhelming volume of customer enquiries via Facebook. The lack of a centralised platform for service information and booking was creating inefficiencies and missed opportunities. The company approached us to create a solution that would streamline enquiries and better showcase their services.
🎯 Mission
Our mission was to design and deliver a professional website that clearly presented Powis Travel LTD’s services and provided a reliable enquiry system to reduce reliance on social media messaging.
🔧 Actions Taken
- Website Design & Build
We developed a clean, informative website that highlighted all available airport transfer services. The site was designed to be user-friendly and mobile-responsive, ensuring accessibility for all customers. - Integrated Enquiry System
A custom messaging system was built into the website, allowing customers to submit enquiries directly. This system enabled Powis Travel LTD to respond efficiently and manage bookings in a more organised manner. - Performance Monitoring & Development
Since launch, we’ve continued to support and develop the website. Enhancements have been made to improve user experience and backend functionality, ensuring the site evolves with the business.
📊 Results & Impact
- In the first year, only 10% of enquiries came through the website, with 90% via Facebook.
- Today, the trend has completely reversed: approximately 80% of enquiries now come through the website, with only 20% via Facebook.
- The website has become the primary channel for customer engagement and booking, significantly improving operational efficiency.